Emira Mears, partner
Emira's clarity of perspective, combined
with her extensive knowledge of all things web-related, make her an invaluable
leader in her field, whether you’re looking to set up a content management system
or roll out a guerrilla marketing campaign she can help you evaluate the tools that will best meet your needs and the resources required to execute them effectively.
She has overseen the development of projects large and small, and is delighted to have built long-term relationships with many of our clients, including the BC NDP, the Canadian Centre for Policy Alternatives, Lunapads International and the Chan Centre for the Performing Arts.
Emira’s many strengths include a keen strategic eye, and our clients prize her ability to find the ideal balance between effectiveness, efficiency, and long-term value. Her gifts for facilitating dialogue and coordinating teams make her a particularly effective strategist, and she brings this commitment to inclusive and people-centered design to her online projects.
Her degree in Communications from Simon Fraser University — where she focused on feminism and cultural studies — gave her a solid grounding in both politics and marketing, a combination which has proved invaluable for Raised Eyebrow’s client base of political parties, small businesses and advocacy groups. She has a particular passion for niche marketing, and helping our clients expand their audience base with careful targeting, creative content, and making use of innovative communication tools.
At heart, Emira is a practical perfectionist: she has an unerring sense of efficiency and a laser eye for detail, whose friends and colleagues know her as a person who can get an exceptional number of things done in a day — and do all of them very well. With these skills, and past years of project management experience, Emira brings to the table a finely-tuned ability to keep a team of people on track, on schedule, and on target.
Emira is a devoted fair-weather cyclist, enthusiastic gardener, vegetarian cookbook collector and amateur flamenco dancer with a keen eye for fashion. If you should ever happen by her house for a visit you’ll likely hear CBC Radio One chattering in the background; she claims this is to keep the cat company, but those who know better recognize it is really because she harbors several crushes on nerdy Canadian quasi-celebrities.
Emira co-founded Raised Eyebrow at the tender age of twenty-four, and is passionate about the issues facing female entrepreneurs. She is the co-author (with Lauren) of a blog on women and business at laurenandemira.com. They have also published a book, The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business, that guides women through each stage of creating a successful small business doing what they love.