Lauren’s role at Raised Eyebrow included developing online communication strategies for our clients, as well as content strategy, information architecture and technical planning for our website projects. She is passionate about connecting people heart-to-heart through technology, and helping them express their unique perspectives and values—and forge genuine relationships—in the online sphere.
With 15+ years of experience leading web projects, Lauren has seen trends and tools come and go, and is a firm believer in connecting short-term plans to long-term priorities and return on investment. Not content to build just another “brochureware” website or ride the wave of the latest social media fad, she helps organizations identify the most effective ways to achieve their mission by engaging their communities online and leveraging existing resources.
She is known for developing strategies that are both ambitious and achievable, and guiding clients through the implementation process step by step so that all of the necessary ingredients are in place to assure success.
With her business partner Emira, Lauren embodies and promotes values-driven entrepreneurship in Vancouver and around the world. Authors of a bestselling guidebook for women entrepreneurs, The Boss of You, as well as a popular blog on women and business, Lauren and Emira are also known for convening events such as the Vancouver Grassroots Business Association monthly meetups and the May 2011 Women Entrepreneurs for Social Change conference. The two have been nominated for Business in Vancouver's "Top 40 Under 40" as well as the RBC Canadian Women Entrepreneurs Award.
A gifted public speaker, Lauren is one of those rare specimens who actually enjoys getting up in front of a crowd. Recent topics include “Being Curious for a Living: How asking questions creates better online tools” and “Wired World Partnerships: The next generation of nonprofit-government collaboration.”
In her spare time, Lauren sits on the board of the Saint James Music Academy, a school in Vancouver's downtown east side that provides free music classes to kids from low-income families. She is a great fan of French interior decorating magazines, cooking up dinner parties, reading graphic novels, singing along to just about any kind of music, and supporting Vancouver's vibrant arts community. Her favourite video game is Assassin's Creed, although she's not very good at it - and she spends as much time as possible in Tofino, the edge of paradise. The highlight of her week is her workout with her Ukrainian boxing coach.