Gmail Tabs: The end of email marketing or business as usual?

If the internet were to have a patron philosopher, I think I'd nominate Heraclitus, the greek philosopher who believed that change was central to our understanding of the universe. Afterall, if one can't get used to the constant state of evolution that the web and many of its users favourite tools, then digital life will be very frustrating indeed.

Changing perspectives on Phone calls and SMS

There are around 6 billion active mobile phones worldwide which exceeds the world population. That's a staggering statistic. It's also a huge market. It should be noted that this number relates to all mobile phones, not smartphones specifically, so "dumb" phones as well. Most of these "dumb" phones allow you to perform two basic actions - make & receive voice calls and send & receive SMS messages.

Email Newsletters: a) Not Dead, and b) Powerful.

Everyone I know (with the possible exception of a few members of my extended family who live in rural Ontario)  is overloaded with email. We complain that we get too much, we unsubscribe from seemingly endless lists, and we feel overwhelmed by inboxes that are bursting at the seams.

I'm ruthless about purging my inbox - anything that can be deleted, is. And I may well remove myself from one email list per day, at the rate I unsubscribe myself from things.

Why the unsubscribes?

It takes quite a bit of time and energy to create an email newsletter.  Writing the stories, putting the newsletter together, assembling and formatting the images, proofing the newsletter, and managing the distribution lists--the list of To Do's makes for quite a time investment. 


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