Email Newsletters: a) Not Dead, and b) Powerful.

Everyone I know (with the possible exception of a few members of my extended family who live in rural Ontario)  is overloaded with email. We complain that we get too much, we unsubscribe from seemingly endless lists, and we feel overwhelmed by inboxes that are bursting at the seams.

I'm ruthless about purging my inbox - anything that can be deleted, is. And I may well remove myself from one email list per day, at the rate I unsubscribe myself from things.

Why the unsubscribes?

It takes quite a bit of time and energy to create an email newsletter.  Writing the stories, putting the newsletter together, assembling and formatting the images, proofing the newsletter, and managing the distribution lists--the list of To Do's makes for quite a time investment. 

Lessons from the Obama Campaign

Unsurprisingly, we're getting a lot of questions these days from our clients about how they can apply the online tools that helped Obama win the U.S. election. Typically clients come to us excited about one tool they thought Obama's team used particularly well, whether that's video, social media, email marketing, graphic design, or some other branch of the Obama web communications plan.

RE Mailchimp Extras module on Github

This is another small module that was developed to satisfy a single requirement. In this case, the requirement was to insert data from specific Webform fields (first name, last name, email address and email opt-in only) directly to the client's Mailchimp account. The module isn't a replacement for a full-featured Mailchimp-management module, but at the time it was initially developed, no other modules we were aware of could satisfy the customer's requirement.

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