The Canadian Anti Spam Legislation (CASL) is coming into effect July 1, 2014 and I've been giving workshops on the legislation to help non profits ensure they're in compliance by the end of June.
There was much talk made of the changes to how Facebook shows posts from Pages at the end of last year, you can see my thoughts here. If you missed it, the short story is that Facebook is now making increasingly clear that in order for posts produced from Pages (not individual personal accounts, but Pages) to be shown in supporters' feeds you will need to pay through their promoted post system.
I've been having more conversations than usual with the clients we do digital strategy work for about significant drops in Facebook activity over the last while. Posts that would typically get a lot of traction (shares, views, comments etc) are performing at far lower numbers, and traffic to their other web properties via Facebook referrals also seems to be dropping.
I'm the first to admit that the title of this post is a bit flippant, but I couldn't help but think about Beyoncé's record breaking album release last week with a "how can non-profits learn from this?" lens. And before you write me off as having lost my mind by drawing comparisons between the reigning monarch of pop music and typically underfunded non-profit organizations, let me explain.
There are two main take-aways for anyone running in the business of connecting with a community:
In our industry its tempting, but difficult, to predict what the future will bring. The pace of digital change, as we all know, continues to accelerate and the same tools won’t have the same impact for every organization. Most of our clients are seeing mobile use of their websites go up exponentially, and many are noticing a change in the impact that Social Media channels are having on everything from donations to community engagement and list growth.
Like many of the requests for online functionality we receive from clients these days, setting up online commenting is extremely easy to do. The CMS's we use (primarily Wordpress and Drupal) have good systems built in for commenting, and other than needing to make sure you also install functionality to remove/filter spam posting, commenting is technically extremely easy. Where additional commenting tools like voting up and down comments, or threaded comments are important to our clients, additional functionality is also very achievable.
There are around 6 billion active mobile phones worldwide which exceeds the world population. That's a staggering statistic. It's also a huge market. It should be noted that this number relates to all mobile phones, not smartphones specifically, so "dumb" phones as well. Most of these "dumb" phones allow you to perform two basic actions - make & receive voice calls and send & receive SMS messages.