Here are two great summaries of what's going on with Facebook Pages and the Sponsored (read paid) Posts options. If you're wondering why your reach on Facebook seems to be getting smaller, this will help you demystify the changes at Facebook.
The Social Web
At a meeting last week we heard about Videum, a new online video-sharing platform targeted at the health sector that provides captioning, translating and subtitling for videos. Essentially it allows users to easily share this media in any language, which is extremely appealing to our client as they already publish some of their resources in multiple languages, normally at great cost.
I know it's a short week - which for many means squeezing 5 days of work into 4 - but on the off chance you've got some time on your hands (or over the long weekend if you're so inclined) I wanted to share some interesting reads that I've come across in the last week or so:
Although we haven't mentioned non-profit tech guru Beth Kanter much here in the past (in fact I checked – we did only once and it was in 2008) her blog is definitely one that's always on our radar. Beth is a frequent contributor to nonprofit technology websites, blogs and magazines and she knows her stuff. So when Beth talks, we should all listen!
As those in the non-profit world are only too aware, the holiday season is a big time for fundraising. Up to 1/2 of all donations for an organization can come in during this busy donor outreach season, through either targeted campaigns or as a result of end of the year giving.
Often when we're working with clients and talking about enhanced tools for storytelling online, video is where people put their focus. But not every concept or idea is best presented as video and not everyone has the resources to work with it.
For those who missed our September webinars, we now have recordings and slide decks available for your viewing pleasure!
We've attached them to the blog post for each webinar, so just choose the topic you're interested in: