WooCommerce: E-commerce Made Simple

One of our favourite purveyors of WordPress themes (that is, design templates) - WooThemes - has just announced a series of e-commerce products.

If you're currently using WordPress to power your website and want to start selling products (whether tangible or digital/virtual), this might be a good option for you.

Their new e-commerce tools include:

  • WooCommerce, their core e-commerce toolkit - this powers all of the store features, so is a prerequisite for using the rest of the add-ons.
  • Several store themes, including some back-ports of existing themes they'd created as well as 3 new custom themes.
  • A selection of extensions that include table rate shipping (e.g. setting different shipping rates for different regions, quantities of items purchased, weight, or price, etc. - this would be a good option if, for example, you wanted to offer free shipping on orders over $75), discounting options (e.g. a flag that displays the savings off the regular price), a plugin to handle downloadable files as products, and plugins for a variety of payment gateways in case you don't want to do the work of hand-coding your gateway API integration.

All in all this appears to be an impressive offering & if WooThemes' previous work is anything to go by, I expect it's a great option for a) people with existing WordPress sites who want to add a store to their website, and b) other small-scale websites that need an e-commerce component. The jury's still out on whether I'd recommend this over e.g. Shopify, Magento, etc. to someone whose primary business is e-commerce, but it certainly seems to fill a niche.