What we’re thinking about here at Raised Eyebrow these days. You can subscribe to our blog by RSS, or sign up for email updates.
  • We're Hiring! A developer & a web designer position

    March 17, 2014 Comments

    We're expanding our team. Check out the job postings for:

    And do circulate them to your communities please!

  • Using Instagram in Your Digital Strategy

    January 14, 2014 Comments

    Beth Kanter shared this slide deck "The Ultimate Guide to Instagram Marketing" on her Facebook page the other day and I found it to be a great overview, including everything from strategic thoughts to some tips on how to best set up an Instagram account.

  • Adjusting Your Facebook Page Strategy for 2014

    January 12, 2014 Comments

    There was much talk made of the changes to how Facebook shows posts from Pages at the end of last year, you can see my thoughts here. If you missed it, the short story is that Facebook is now making increasingly clear that in order for posts produced from Pages (not individual personal accounts, but Pages) to be shown in supporters' feeds you will need to pay through their promoted post system. For non-profits who have used Facebook as a key part of their digital communications strategy, having to pay for what previously was a resource that only cost time, could have a significant impact on already stretched budgets. (For the record, the same impact will be had for business Pages, and in particular I've had a lot of similar conversations with small businesses who have not previously had budget for boosting Facebook posts). 

  • Noticing a Drop Off in Facebook Activity for Your Non Profit Page? You're Not Alone

    December 17, 2013 Comments

    I've been having more conversations than usual with the clients we do digital strategy work for about significant drops in Facebook activity over the last while. Posts that would typically get a lot of traction (shares, views, comments etc) are performing at far lower numbers, and traffic to their other web properties via Facebook referrals also seems to be dropping. By now those of us who are seasoned in social media strategy have adopted a plus ça change attitude to Facebook and their changing algorithms/rules for how posts are shown in people's feeds, but this recent drop in activity seemed particularly marked.

  • What Non Profit Campaign Strategies Can Learn From Beyoncé

    December 17, 2013 Comments

    I'm the first to admit that the title of this post is a bit flippant, but I couldn't help but think about Beyoncé's record breaking album release last week with a "how can non-profits learn from this?" lens. And before you write me off as having lost my mind by drawing comparisons between the reigning monarch of pop music and typically underfunded non-profit organizations, let me explain. 

    There are two main take-aways for anyone running in the business of connecting with a community: 

    Online Strategy
  • What Will Digital Success Look Like for Non Profits in 2014?

    December 16, 2013 Comments

    In our industry its tempting, but difficult, to predict what the future will bring. The pace of digital change, as we all know, continues to accelerate and the same tools won’t have the same impact for every organization. Most of our clients are seeing mobile use of their websites go up exponentially, and many are noticing a change in the impact that Social Media channels are having on everything from donations to community engagement and list growth.

    More and more, in addition to doing solid design and development work, we are helping our clients strategize about how to best allocate their resources. Whether it’s assessing the impact of making their site mobile responsive, or putting more effort into donor development through digital channels, we’re always honoured to partner with our clients to create a strategies that help ensure their digital efforts are having an impact.

  • Hold the Comments

    September 25, 2013 Comments

    Like many of the requests for online functionality we receive from clients these days, setting up online commenting is extremely easy to do. The CMS's we use (primarily Wordpress and Drupal) have good systems built in for commenting, and other than needing to make sure you also install functionality to remove/filter spam posting, commenting is technically extremely easy. Where additional commenting tools like voting up and down comments, or threaded comments are important to our clients, additional functionality is also very achievable. Where commenting gets more complicated is when we start talking about managing the people that comprise your community of commenters. 

  • New Generic Top Level Domains Coming

    September 24, 2013 Comments

    If you hadn't already heard, ICANN is releasing a whole host of new top level domains (think 100s) and I'm trying to sort through how to advise clients on registering them. You can see the full list here at Webames.ca (where you can also pre-register for domains, no cost until you purchase them).

  • Junior Web Support Developer Contract Position

    May 28, 2013 Comments

    We're hiring a Junior Web Support Developer for an initial 3 month contract (July 1 - September 30), with a possible extension or conversion into a full-time position at the end of the contract.

    Raised Eyebrow
  • Why I'm Loving Medium

    May 21, 2013 Comments

    Medium, tagline "A better place to read and write things that matter", is the latest project of Ev Williams of Blogger and Twitter fame. It's a platform, currently in select user  beta, that allows those selected users to write content and publish it to the web. So what? There are lots of tools that allow for that, some of them created by Ev in fact. Here's what makes Medium different (and what I happen to love about it):