Recent posts about Online Fundraising
What we’re thinking about here at Raised Eyebrow these days. You can subscribe to our blog by RSS, or sign up for email updates.
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How the Social Web Can Land You $100,000
August, 24 2010 CommentsOk, so that might be a bit of a misleading headline, but it's not totally false. In fact, in about a week it just might be true. You see one of our retainer clients, Covenant House Vancouver, are making use of their award winning blog, their Facebook Page, Twitter account and their email newsletter system to reach out to their existing supports in a bid to win a content currently being run by Pepsi Canada to award a Canadian non-profit organization, business or idea $100,000. The prize will go to the group with the most votes, which is where Covenant House's existing toolbox of supporter connections comes in. They've been, respectfully contacting their supporters through all the channels they have at their disposal to get folks to vote for them.
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Writing Copy with Crunch
July, 3 2009 CommentsOne of our wonderful client-friends (we have a lot of those, which is part of what makes our work here so much fun) sent me an email this week with the curiosity-piquing subject line, "Where's the lettuce?" -- it contained a link to this article about the "missing ingredient" in a lot of email marketing.
We spend a lot of time talking about the beef of email marketing: perfectly clean copy, clear calls-to-action, highly scannable designs, solid coding, and the right offer. But there's more to a great burger than a great patty.
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What public radio can teach you about fundraising
March, 4 2009 CommentsSlate has a great article up on "The 10 cunning ways public radio stations convince you to give them money" -- as I was reading it (and listening to the fabulous audio clips that accompany the article), I reflected on how many of these same smart fundraising techniques apply to good causes everywhere.
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Lessons from the Obama Campaign
December, 1 2008 CommentsUnsurprisingly, we're getting a lot of questions these days from our clients about how they can apply the online tools that helped Obama win the U.S. election. Typically clients come to us excited about one tool they thought Obama's team used particularly well, whether that's video, social media, email marketing, graphic design, or some other branch of the Obama web communications plan. But the tools are only a small part of the story; the real source of the Obama web campaign's success, in my opinion, was its thorough, consistent strategy; its investment in a brilliant team of experienced staff; and the unprecedented breadth, depth and scope of its database.
Let's start with the latter and work our way backwards...
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Copywriting Tips for Fundraising Emails
October, 24 2008 CommentsMarketingSherpa has a great article up now (free access until October 29th, so hurry) featuring copywriting tips from fundraising email specialist Karen Gedney. Her advice contains a number of surprising twists, like "Write the subject line first." (Gedney elaborates: “People spend all of their time getting their email right, which is a hard job because you are trying to compellingly piece together a lot of information into a small space. And then they slap the subject line on it at the last second. I actually start writing an email by going over a number of different subject lines. It’s all about distilling, distilling, distilling, until it is a finely polished gem.")
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