Recent posts about Online Strategy
What we’re thinking about here at Raised Eyebrow these days. You can subscribe to our blog by RSS, or sign up for email updates.
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Ready or not - the new Facebook timeline format
March, 14 2012 CommentsAlthough we haven't mentioned non-profit tech guru Beth Kanter much here in the past (in fact I checked – we did only once and it was in 2008) her blog is definitely one that's always on our radar. Beth is a frequent contributor to nonprofit technology websites, blogs and magazines and she knows her stuff. So when Beth talks, we should all listen!
In a recent post on her blog, Beth and guest blogger Nancy Schwartz talk about the new Facebook timeline format and how to make the most of it for your organization. The format is optional at the moment (see Beth's profile using it here) but were you aware that on March 30th ALL Facebook pages will be transitioned to timeline? -
Social Media Lessons from A Local Donut Merchant
February, 28 2012 CommentsThere's a great thing happening in my neck of the woods in Vancouver these days, there's a new small business that is enjoying stratospheric success. Cartems Donuts is a lovely small business, started up by three friends, that sells what are frankly insanely delicious donuts using locally supplied ingredients in flavours like Earl Grey, coconut, vegan chocolate and gluten free vanilla. And, as I say, they are super yummy.
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Social Media Tune-up: Losing the Thread
February, 16 2012 CommentsWhile preparing for a presentation I gave to Strathcona BIA members earlier this week, I was speaking with a local small business owner about his Social Media use and how it has helped to support his business. We don't usually talk much about business on this blog, Lauren and I tend to save that for our The Boss of You blog, but the lessons that arose from this conversation are just as relevant to non-profit organizations.
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Should Your Nonprofit Use Pinterest?
January, 25 2012 CommentsHow can nonprofits use Pinterest (and other visually-driven social networking sites) effectively?
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2 Big Wins for our Clients at CUPE's Communications Awards
November, 3 2011 CommentsWoo-hoo! We've just learned that two websites we launched this year have won at the 2011 CUPE Communications Awards!
CUPE's awards celebrate top-notch communications in the labour sector, so we are thrilled to see two of our union clients - the Hospital Employees' Union and CUPE Local 79 - be recognized for their websites.
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Webinar: 8 Best Practice Do's + Don'ts for Holiday Fundraising
November, 1 2011 Comments
As those in the non-profit world are only too aware, the holiday season is a big time for fundraising. Up to 1/2 of all donations for an organization can come in during this busy donor outreach season, through either targeted campaigns or as a result of end of the year giving.Delivered by Partner and Lead Strategist, Emira Mears and Christine Smith, a Project Manager with an extensive background in online fundraising, this webinar will focus on best practices for online fundraising efforts. Knowing that campaigns for holiday giving will be underway any day now, this webinar is focused on giving you targeted tips you can put into practice right away to help improve your online donor development now.
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Useful Content From the Non Profit Technology Network (NTEN)
October, 28 2011 CommentsThe NTEN newsletter is often a wealth of good information for non-profit organizations thinking about their digital strategy, but this last issue had some particularly juicy articles, relevant to the kinds of conversations we've been having with our clients lately. Here's some links to my favourites:
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How to Find the Audience You Want (When They're Not Necessarily Coming Your Way)
October, 19 2011 Comments
During our Website Redesign webinar, one attendee asked a great question:"You talk about doing research about who your current audience is, but what about identifying and catering towards your target audience (the people who you want to be visiting the website, but aren't necessarily yet)?"
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Tools to Help Non-Profits with Online Storytelling
October, 18 2011 CommentsOften when we're working with clients and talking about enhanced tools for storytelling online, video is where people put their focus. But not every concept or idea is best presented as video and not everyone has the resources to work with it. Amy Sample Ward has a great blog post up at Care2 right now about different online tools that non-profits can use to tell stories online, that go beyond simple text. There are some more examples and tools being discussed over at LinkedIn that are worth checking out.
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Do you need an App or just a good Mobile ready website?
October, 13 2011 Comments
There's a lot of talk about mobile and tablet ready Apps these days, and for very good reason. There are some very impressive and excellent apps out there that are changing the way a lot of us managing information and interact with each other. That said, I just sat in on a webinar for a Mobile Giving app for non-profits and while the technology has certainly come a long way and is pretty darned easy to deploy at this point, I was left wondering whether or not it was what most non-profits need.
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