Portfolio

SHARE is a national nonprofit organization focused on promoting responsible investment practices for institutional investors – primarily those managing pension funds. Their work brings them in contact with a wide audience that includes the managers of funds both large and small – some of whom are investment professionals, while others might be elected to their posts as part of their union duties – as well as the beneficiaries and members of the pension plans. With an audience so diverse, they needed a website that would speak to experts and beginners in equal measure.

Their existing website was out-of-date in terms of both content and design, so we began by working through a site architecture process, dropping the no-longer-relevant content and developing a plan for organizing the remaining information more effectively. From there, we created a clean, text-driven design that allows the content to breathe.

The new site shines a spotlight on the services SHARE provides, including a news service, training courses and other events, and a searchable online database of shareholder resolutions filed with Canadian companies.

This project was done in partnership with Alan Dixon Consulting, who installed a CMS that makes it easy for SHARE to make text edits to the site, and manage upcoming events (such as training courses), publications, and email newsletters.