Online Strategy
Whether your goal is to use Web 2.0 tools like Facebook or Twitter, start a blog, refine your email communications or increase your online fundraising capacity, we will work with you to map out how the web can be integrated into your larger communications plan and budget. We do not believe that one solution fits all; we pride ourselves on our inquiry-based process that delivers solutions to fit the goals and resources of each of our clients.
We will work with you to develop an effective strategy and a clear framework to help you integrate online tools into your larger marketing plan. Our goal is to ensure that our expertise helps support your organization as you build online communities, improve your online fundraising, and increase your reach online through social networking tools. Beyond developing a strong plan, we can also work with you to provide ongoing guidance; for more information on our consulting retainer services, visit our Ongoing Support page.
Raised Eyebrow has worked with clients like the Canadian Centre for Policy Alternatives and Emily Carr University to develop online communications plans that helped shape content plans, campaign budgets, technology growth plans and internal hiring decisions.
Raised Eyebrow also delivers workshops for our clients' staff and volunteers that support the implementation of organizational strategic plans. We can lead your organization in workshops on topics ranging from “Successful Blog Authoring for Non-Profit Organizations” to “Shaping Your Organization’s Digital Footprint: Creating an online identity that’s consistent with your organizational values.” For more on our Workshops and sample topics, see our Speaking Engagements & Workshops page.
Key deliverables:
- a clearly-defined project plan (with recommendations for functionality, budgeting, design, and content); and
- an achievable schedule with regular check-in points.